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where is backpack boyz from
07
Nov
Nov
Backpack Boyz was founded in 2017 by Juan Quesada. The story goes that Quesada was involved in California’s Prop 215 medical‑cannabis delivery system, and the “Backpack” name came from his habit of carrying a backpack during his MMA training and delivery operation.
🌍 Geographic Base
- The brand originates from California, specifically the San Francisco Bay Area.
- Their branding emphasises Bay Area culture: the art, street‑style, packaging design all draw from that region. The website describing them says they have “garnered a reputation for high‑quality products, exclusive branding…” with their roots in California.
- According to a feature, “Backpack Boyz … based out of the San Francisco Bay Area … they made sure to source new and unique cultivars for their in‑house genetics.”
🔗 Name & Branding
- The brand name is a direct reflection of the founder’s experience: Quesada described how carrying a backpack was part of his daily routine during training and delivery operations, so it became part of the brand identity.
- From early delivery service to full lifestyle cannabis brand: The transition from medical‑delivery operations under Prop 215 to dispensary/brand operations is part of the story.
📈 Growth & Positioning
- After establishing their base in California, Backpack Boyz expanded their presence via branded product lines (flower, pre‑rolls, vapes), strong packaging, and collaborations with artists and culture creators.
- They position themselves as an “exotic cannabis” brand: “Since their founding in 2017, Backpack Boyz has been a go‑to source for next‑level, drool worthy cannabis as well as original urban apparel.”
✅ Summary
So, in short: Backpack Boyz is from California, with a base in the San Francisco Bay Area. They were founded in 2017 by Juan Quesada, evolving from a delivery service to a full‑fledged cannabis lifestyle brand. Their identity, packaging, and product strategy reflect the Bay Area’s culture and the founder’s personal background (MMA training, backpacks, etc.).
